HELLO, KATHRYN!

Welcome to your
Sela Vie Style Guide.

The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of your business.

Why does this initial overview matter, and how should you process what it contains?

The outward representation of a successful business is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.

Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.

Target Audience Description

The purpose of this section is for background planning—this won’t be visible on your website.

  • Sophisticated interior designers seeking art that adds an unpredictable, bold element to thoughtfully layered spaces.

  • Wealthy and discerning decorators who value original art that both personally resonates and adds life and vibrancy to a permanent collection.

  • Globally located, open-minded clientele of all levels of purchasing power who appreciate a touch of glamour, don’t mind straying from traditional rules, and embrace trends that harmonize with their personal tastes.

MESSAGING EMPHASIS

The purpose of this section is for background planning—this won’t be visible on your website.

Boundary Defying

Bespoke Exclusivity

Curated Drama

TAGLINE

Vivid drama, timeless elegance.

Moodboard

FONTS

Header 1

Header 2

Header 3

Body copy

Sprat Regular Light


Sprat Regular Light


Work Sans All Caps


Work Sans Regular

COLORS

#F5F3EC
Canvas

#CBD3D2
Fog

#36061C
Berry

#C6CCAC
Sage

#0E2B24
Emerald

BRAND CONCEPT

PRIMARY LOGO

SUBMARK

WE HOPE YOU ENJOYED YOUR STYLE GUIDE

Here are your next steps!

As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.